Comparing Two Computer Advertisements Two Computer advertisements Essay

Whether you like it or not, the media, to a large extent, defines your life and the way you think. It includes television, cinema, radio, video, magazines, books , the internet and newspapers.In this show I will be taking an analytical look at two computer advertisements that caught my attention in two unalike newspapers, videlicet The Guardian, and The sunniness. What is amazing is the amount of space taken up by some(prenominal) advertisements. Both adverts plenty be categorized as advertorials as the companies they face ar describing and promoting their respective products.As the Guardian is a broadsheet and The Sun a tabloid, it goes without saying that each will target a different audience.The content in textbookual matter edition A features a computer and tells the lector about the softw are and hardware that they are trying to sell. The account book is write in quite a persuasive style. The Macintosh Performa in text A is advertised in The Sun and makes charact er of an attention-grabbing heading that is overly ambiguous Difficult. Temperamental. Hard to understand. On a quick glance at the text and looking at the picture of a sullen-looking boy, one is prompt to make the association about a boy who is possibly throwing a tantrum. And it is in the ambiguity where the punch-line lies. Unlike the boy who will be tantrumming from clock to time, with the Macintosh Performa, theres no frustrating, baffling patience-trying set-up procedures.The layout is really spectacular. The article takes up an entire page. The main text is set out in three columns, relatively densely printed with early paragraphs playing on the innuendo that both computers and children can be Difficult. Temperamental. Hard to understand. The rest of the text stresses that the Performa is a well-behaved and versatile computer.The text is broken up by the use of two line drawings of the computer and the software.The tone of the text is reassuring, helpful, and stresses acc essibility of the Performas functions.The footing of the computer is tactically delayed until the third column The price of the computer start at just 1,099. The reader or potential buyer will at this point feel that it is worth every(prenominal) penny with all its functions.There is also a constitutional theatrical role to the model featured and step forwards in very broken print at the foot of the page. And a list of dealers is also in very small print at the foot of the page.Advertisement B shows a worn down distant view of the front of an Aptiva computer. The company that promotes this product is IBM and their logo is fixed in the right hand corner at the bottom of the page.The stop system is there for the reader to see. I also think that they are trying to tempt the reader as they use a plunk of adjectives Loud, colourful, fast-moving, enjoyable, stuffThe immediate contrast between the two texts is the layout. Unlike text A, that has three columns, text B has no co lumns, only paragraphs with sub-headings. And this makes the advert appear dull and unattractive to the readers. But then again, the audience in this content is different to that of text A. As this advertisement appears in the broadsheet newspaper, its readers are usually keen business people and the emphasis is not so much on entertainment but on efficiency and smashing edge technology. Therefore, when the price 1,799 is quoted the reader will not be surprise at all. However, a touch of humor is added when OK, whitethornbe not for dogs. appears in very small print next to the price. This humorous note may have been included to discourage readers from dwelling on the price. Reference to the model featured appears in a very small print at the foot of the page.The heading is fairly conventional, using bold, white lettering against a black background.The main text is set out in paragraphs and the word Stuff is repeated in the large 5 sub-headings.The tone of the text is light-hearted , whimsical, with a joke in each of the first two sections.You can also see the TOYS R US logo under the movie of the computer which tells you they are the outlets for the new Aptiva.Both advertisements use persuasive techniques for example, repeating in text B the word stuff. The word stuff gives it a more colloquial style.Of the two advertisements I liked the Performa more as it appears to be very user friendly As soon as you plug it in, the Performa can run, However, it needs to be said, that when you buy an Aptiva, you buy into a new lifestyle.