Pfizer Marketing Strategies

Pfizer Inc., discovers, develops, manufacturers, and markets poke outing prescription medicine for humans and animals and m some(prenominal) of the beings k flatn consumer brands. Their innovative, value-added products modify the caliber of life of people around the worldly concern and help them enjoy longer, healthier, and more(prenominal) productive lives. The beau monde has lead business segments: health c ar, animal health and consumer health care. The hook three worldwide pharmaceutical companies in gross revenue are from GlaxoSmithKline, Pfizer and Merck respectively. In 2001, Pfizer annexd its market share and became the sales leader. They excrete continued to lead the industry since. The main reason for their unspeakable growth is that their pharmaceutical products are able to improve the bore of life of their customers. Those products are Aricept, Celebux, Diflucan, Lipitor, Neurontin, Norvasc, Viagra, Zithromax, Zoloft and Zyrtec. Research and de velopment is springy to the achievement of any pharmaceutical company. Pfizer spent 7.1 billion on look into and development in 2003; this is the only pharmaceutical company that is confident of investing this much. Their future, as one company, with a undivided answer and mission, is sharply defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. Innovation is critical to improve health and sustaining Pfizers growth and profitability.

They are deeply committed to merging the needs of their customers, and we constantly focus on customer satisfact ion. Pfizer is now implementing a strategy ! to drive performance within the spherical business, expression on the business model and management ethic that they employ in the United States. The most important priority is to improve sales performance through the launch of refreshing pharmaceutical products, encourage doctors to continue to prescribe existing products, and sweat to increase consumption and enlarge the over-the-counter market. Pfizer is a unanimous and current brand, If you want to get a full essay, mark it on our website: OrderCustomPaper.com

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