france business :: essays research papers

Studying and figureing antithetical cultures of the world, is an integral part of successfully communicating internationally. This paper go forth adjudicate three case studies evaluating discourse styles in France. The focus will be on McDonalds France, Euro Disney, and Accor. These three cases all involve a miss of effective communication and understanding of french Culture. French CultureIn order to examine these French communication case studies it is important to understand the French culture. The French ar characterized as having a really mellow level of uncertainty avoidance, but ironically change their minds quite frequently. The French are also very characterized as a very individualist culture, meaning that everyone is only supposed to take care of themselves and their immediate family. These characteristics will be seen throughout the case studies, especially the uncertainty avoidance factor.McDonalds France CaseMcDonalds has opened franchises all over the world, little did they know that geological fault into the French market would be such a challenge. McDonalds is a worldwide corporation that is now tailoring its food, and entire dinning experience to fit topical anesthetic cultures. At first, the French were not very receptive of McDonalds invading their country, and were very reluctant to indulge in the high fat, fast food. Culturally it was dissimilar from anything they had ever experienced before. Initially French McDonalds were replicates of American McDonalds, serving the same menu with the same structural layout. The French traditionally enjoy dull over their meals, and creating a dinning experience as opposed quickly go through a large amount of food. These factors led to a slow down for McDonalds in France. The French were also very concerned about the high level of fat contained in the traditional McDonalds menu. This became a huge communication problem, especially when protests started picketing several McDonalds in F rance.McDonalds France SolutionThese problems have been handled by having McDonalds France domain Relations Department giving several shake conferences, as tumefy as, distributing several press releases. Since the Problem spans the entire country, high level McDonalds executives are communicating with the public. This communication does not end with high level executives the meat has permeated throughout the entire organization. The managers of individual franchises are very proactive to get over and resolve the problems McDonalds has been experiencing. They choose to use the several forms of media that are most possible to actually reach the average McDonalds consumer, news paper press releases, press conferences that could be aired on the local news, and a new publicizing campaign.