Marketing

mental Factors That Influence Consumer Buying Behavior By Kenrick Callwood, eHow endorser Successful businesses study how to leverage the different factors that influence consumer buy behavior to in effect market their products and maximize sales. Studies pose that there are principally four main factors that carry a role in the consumers buying behavior. These factors include heathen factors, social factors, personal factors and psychological factors. The psychological factors that influence an individuals decisiveness to make a grease ones palms are further categorized into the individuals motivations, perceptions, learning and his beliefs and attitudes. Other plenty Are Reading Psychological Influences on Consumer Behaviour Factors That Influence Consumer Purchasing mark this oblige Motivations The motivation is the drive that leads the consumer towards buying a product or service. If the motivation is high, meaning the indispensableness or perception of ask is high, the individual provide actively seek to satisfy that need. This results in the consumer deciding to buy the product or service.

This factor is come out related to Maslows Hierarchy of Needs which states that every individual go away actively seek to satisfy physiological needs first, followed by safety, social, esteem and finally, self-actualization needs. Businesses that successfully leverage these needs will catch consumers to buy their products. Perceptions MBA Notes World defines perception as, The process by which constellate select, organize, and interpret information to form a meaning ful sketch of the world. Consumers make al! l manner of associations from their prior knowledge and experiences. It is unvoiced for a company that positions itself as a low trauma retail store, Walmart for example, to sell expensive clothing once it has progress to its market positioning. The consumer perception is that everything that comes from that store is cheap and subconsciously, lower quality....If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

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