Business to Business Marketing. Industry: Laser Printer market

Table of Contents Introduction         4 Market environs         5 Market Segments         11 point of intersection Offering         14 Organizational Strength & Weakness         15 Product position         17 Adoption Cycle         18 Product(s) accomplishment Cycle         20 Ansoff Product Matrix....................................20 BCG Matrix................................................21 Bowmans Strategy Clock.................................22 Market Sh ar......................................................23 gross tax income Forecast....................................................23 Marketing admixture         24 Product         24 equipment casualty         27 Placement         28 Promotions         29 Advertising         29 Event Marketing         31 Public Rela tions         31 On-line Marketing         32 Monitoring and Evaluation         34 Reference..................................................................36 Introduction This market place placeing project describes the general course of action and recommendations for the merchandising effort of colour in optical maser Printer. It describes intimately the opportunities in the printer market environs such as market size, trend, technological, economic and market profitability. familiar market piece based on the public, non-public, government and end-user sector. drive segment that leave alone be on hotel industry and harvest-feast offering leave behind be based on reproduce Phaser 7700 Color Laser Printer. It will also explain betray and product positioning, tactics strategies for fuji Xerox technology Australia. Marketing objectives consent 2 components: 1)          culture -         differe ntiate our product and service from our comp! etitors.

-         Increase market part and sales -         Ehance relationship with our animated and new customers -         Increase marketing effort -         Expand the number of distributors 2)         Benchmarking -         cost reduction as a benchmark to increase Xerox annual revenue Market Environment Market Trends         During November 2002, the laser printer market trend had shown a coercive growth of 12%.         Laser printer sales had posted a 6% raft growth and 16% increase in value. A positive year-on-year growth trend is evident in this segment. Market favorableness         The volume of competition among existing competitors -         At least 12 existing competitors in the marketplace -         Product offering and strategies offered by the competitors are different. -         numerous or equally balance competitors. -         Competitors commitments are high towards pass on members and customers. -         Competitors... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper