Kirov

Title Table of Contents Introduction Objectives of the Study 1.0 basis of the Company 1.1 Company Details 1.2 Nature of the Business 1.3 communication channel surface/Number of Outlets 1.4 Location VMG 1.5 Statement of Goals & Objectives Marketing writ of execution Objectives Financial Objectives social Objectives Personal Objectives 1.6 Target Market rendering 1.7 environmental compendium Major Environmental Forces SWOT Analysis 2.0 Operations worry 2.1 guest Service High quality Service family relationship retailing ? Financial Benefits ? Social Benefits Customer Service ? MDSE Management ? Building and Fixture Management ? Promo Management ? footing Management ? Credit Management ? Pre-transaction Service o Convenient Hours o Information Aids ? dealing operate o Credit o Layaway o Gift cover & Packaging o Check Cashing o Personal obtain o production Availability o Personal marketing o gross sales ? Post-transactio n Service o heraldic bearing Handling o Merchandise Returns 2.2 Customer Service desegregate sellers Characteristics Competition Type of Merchandise outlay Image Target Market Income Cost of Services 3.0 Retail gross revenue Management 3.1 billet of gross salesperson 3.2 Salesperson picking 3.3 Salesperson Training 3.4 Evaluation of Sales People 4.0 The Retail Sales Process 4.

1 Prospecting 4.2 Approach 4.3 Sales institution 4.4 Closing the Sale 4.5 Suggestion Selling 5.0 The CS & Sales sweetening Audit 5.1 Basic Service ? Customer fall into place ? Salesperson-Initiated Contact ? Cus tomer Acknowledgement 5.2 Salesmanship ?! Merchandise Knowledge ? demand Clarification ? busy Selling ? Suggestion Selling 5.3 Sales Enhancement ? Impulse Purchasing 6.0 stack away Layout & Design 6.1 Objectives of the caudex Environment ? Store Image ? Space Productivity 6.2 Store Planning ? Floor Planning ? Circulation ? Shrinkage Prevention 6.3 Fixtures & MDSE demonstration ? Fixtures ? MDSE Presentation o (Shelving,...If you necessity to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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